Taking a look at some of the recent modifications and innovations in TV and digital content.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the rise of streaming platforms and short form video content, the way in which individuals are getting their news is also shifting. People are increasingly turning towards online news sources, rather than viewing television, to learn about ongoing worldly affairs. Nevertheless, simultaneously, due to a consistent flow of info, individuals are coming to be overwhelmed by substantial volumes of content. In response to this, news companies are re-engaging audiences by making short form content that is more clear and easier to navigate. Nowadays it is common to find news channels that have large followings on social media sites. This pattern can be verified by the CEO of the fund that owns Euronews, for example. Using this technique has been necessary for providing people here with dependable and verified news sources, in a style they can readily identify with.
In the current digital age, mobile phones have become one of the most popular instruments that people are using to view videos and access media. These days, many social media networks are offering unlimited feeds of short, successive videos, that are growing in appeal among smart device users. In fact, statistics show that that globally, mobile content consumption is on the rise, showing that short form content is one of the fastest growing media trends right now. These platforms allow users to see a collection of selected videos and react quickly, making these videos far more appealing and addicting than conventional content. Short form videos are also being used regularly for news and academic functions, not just for home entertainment. Consequently, this trend is shifting the way individuals are actively seeking for and counting on to get info, in a faster, shorter and more visible format.
In the last few years, with the rise of digital media, the way in which people take in media has evolved significantly. For several years, conventional tv was the primary source of household home entertainment for many people. However, since the advancement of streaming platforms, many audiences are averting from arranged tv, particularly among younger individuals. Instead, international media content analysis reveals that more people are buying memberships to streaming services, which strongly evidences the transformation in audience consumption practices. These services are popular for enabling people to see the programs and films they want, whenever they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the appeal of streaming services as a popular media consumption habit among viewers today. These modifications show the move towards user-controlled viewing interests in the marketplace.